How we work
The services we run, the five stages a campaign moves through, how creators are chosen and briefed, and what a quote is built from. This is the long version, for when you want to see the method before you talk to us.
The Brand Elevation Campaign
We bring brand direction, creative ideas and creator partnerships into one campaign built around your goal.
Define what your business stands for, who it serves, and why people should choose it. We shape the message, tone and personality that make your brand feel consistent wherever people meet it.
Typical scope
Turn that direction into a campaign people can connect with. We develop the central idea, stories and content formats, giving every piece a clear role in the bigger picture.
Typical scope
Bring the story to relevant audiences through creators whose style, credibility and communities fit your brand. We coordinate the campaign from selection and briefing through publishing and reporting.
Typical scope
Typical scope is a menu we work from, not a fixed checklist. We agree what your campaign actually needs before anything begins.
Our approach
We learn about your business, customers and goals, and identify what your audience needs to understand.
We shape your brand’s story, personality and key messages around what makes you worth choosing.
We develop the campaign idea and content direction, then select creators who can bring them to life.
We coordinate briefs, agreements, approvals and publishing so the campaign works as one connected story.
We review the audience response and agreed results, then recommend what to improve or build on next.
The scope, timeline and measures of success are agreed before production begins.
Illustrative concept · Not client work
An example of how we could approach a neighbourhood café in Kathmandu. No client was involved and no results are claimed. It is a thinking sample, and we will replace it with published work as soon as a client gives us permission.
Give people a reason to choose the café beyond its menu.
A welcoming pause in a busy Kathmandu day.
Warm, observant and unpretentious.
“Your Pause, Your Place.”
A freelancer’s quiet afternoon, friends reconnecting, and the founder explaining the care behind a favourite drink.
Explore the café’s location and plan a visit.
Relevant local reach, content response, tracked location and menu visits, and identifiable campaign enquiries.
One shared idea, expressed through different people’s everyday experiences.
Creator selection
We work with content creators and influencers across Nepal, from Kathmandu to the audiences outside it. We select them around the people you want to reach, the story you want to tell, and the way your brand should feel. Audience relevance, content style and credibility guide the shortlist alongside reach and engagement.
Audience location, language and interests.
Natural fit with the campaign idea and brand personality.
Content quality and the audience’s response.
Reliability and relevant existing partnerships.
Each recommendation comes with a reason: why this creator, for this audience, for this campaign.
Campaign management
From the first brief to the final post, we keep the campaign organized so you can see what is being made, who is responsible, and what happens next.
Deliverables, timelines and costs set out before work begins.
A shared process for reviewing campaign ideas and content.
Existing brand relationships reviewed during creator selection.
Results connected to the campaign’s agreed objectives.
Campaign investment
Tell us what you want your brand to achieve. We’ll discuss the story, creative work and creator involvement your campaign needs, then set out the proposed deliverables and costs before you commit.
Every campaign is quoted on its own scope, so there is no standard package price to put on a page. Three things decide what a campaign costs:
The strategy work. How much discovery, positioning and messaging your brand needs before a campaign can start.
The creative work. The campaign idea, the content direction, and how much we develop and review along the way.
The creator involvement. How many creators take part, what they are making, and how long the campaign runs.
We put the deliverables and the costs in front of you before you commit to anything.
Questions
A Brand Elevation Campaign is a campaign that brings your brand’s story, personality and creator content into one clear direction. We start with what you want people to understand about your business, then develop the ideas and partnerships to communicate it.
Yes, we can build your brand story from the beginning. We start by understanding your business, customers and strengths, then shape the message and personality that will guide the campaign.
Yes, we work with established brands as well as new ones. We can build on your existing positioning and guidelines to develop a campaign for a new audience, product or business goal.
We choose creators on audience fit, language, location, content style, credibility and relevant performance. The shortlist is built around your campaign idea and objectives, and each recommendation comes with a reason for it.
Yes, we work with content creators and influencers across Nepal, not only in Kathmandu. Where your audience is decides which creators we shortlist, not where our office is.
A campaign is quoted on its own scope, so there is no standard package price. What it costs depends on the strategy work, the creative work, the creator involvement and the deliverables required. We put the costs in front of you before work begins.
How long a campaign takes depends on the scope, the creators’ availability and the approval process. We agree the schedule with you before production begins.
You will know whether the campaign worked because we agree the objective and the measures before launch. Depending on the brief and the tracking available, reporting can cover audience response, content performance and actions such as enquiries or bookings.
Yes, creators can apply to work with us. Visit our For Creators page to share your profiles and examples of your work.
Build a clear brand direction and bring it to life through the right creators.