Creator & Influencer Campaigns
Reach people through creators they already trust.
Creator and influencer campaigns bring your story to relevant audiences through creators whose style, credibility and communities fit your brand. We coordinate the campaign from selection and briefing through publishing and reporting.
How do you choose creators?
We build the shortlist around the campaign rather than around follower counts. The questions are whether their audience is the audience you want, whether their style fits the idea, whether the content is good, and whether they are reliable to work with.
What we look at
- Audience location, language and interests
- Natural fit with the campaign idea and brand personality
- Content quality and the audience’s response
- Reliability and relevant existing partnerships
Each recommendation comes with a reason: why this creator, for this audience, for this campaign. Where we cannot give you the reason, the creator does not belong on the list.
Do you only work with creators in Kathmandu?
No. We are based in Kathmandu and work with content creators and influencers across Nepal. Where your audience is decides which creators we shortlist, not where our office is. A campaign aimed at people outside the valley is usually better made by people who live there.
Running the campaign
From the first brief to the final post, we keep the campaign organised so you can see what is being made, who is responsible, and what happens next. Deliverables, timelines and costs are set out before work begins, and there is one shared process for reviewing ideas and content.
Existing brand relationships get reviewed during selection, so your campaign is not running next to a competitor’s in the same feed.
Typical scope
- Creator shortlist
- Partnerships and deliverables
- Content coordination
- Approvals
- Publishing schedule
- Performance review
How are creators paid?
Creator rates are worked out from a published rubric rather than negotiated case by case. Rates are tied to reach, the same rubric applies to every creator, exclusivity is tracked so nobody is posting for two competing brands at once, and creators are paid within two days. Any creator can read how a rate is calculated before agreeing to anything.
How will we know whether it worked?
We agree the objective and the measures before launch rather than after it. Depending on the brief and the tracking available, reporting can cover audience response, content performance and actions such as enquiries or bookings. The last stage of a campaign is a review of what to improve or build on next.
What we do not promise
We do not promise a number of views, a cost per result, or a place on anyone’s feed. Reach depends on platforms nobody here controls. What we commit to is the scope, the schedule, and a reason for every creator on the list.
The rest of the campaign.
Are you a content creator rather than a business? Apply to collaborate.